The Washington Post Digital Analyst in Washington, District Of Columbia
The Washington Post is currently seeking an Analyst, Digital Analytics for the Research and Analytics department. We’re looking for an experienced data analytics candidate with demonstrated success in conducting sophisticated analysis to create recommendations and insight. The candidate should have a strong understanding of analysis techniques, and be able to transfer data into actionable, well-written documents and presentations. The analyst will use site traffic, registration and other data from our Hadoop warehouse to provide insight and answer key business questions. The data and insights created in this role help to develop products and campaigns, optimize site usage and navigation, and increase knowledge about our audience. This person will work as an embedded resource within the digital marketing team and will report to the Manager of Digital Analytics.
- Perform in-depth and ad-hoc analysis of information from multiple data sources (web analytics data, marketing data, newsletter data, subscription data as well as external data) to provide data driven business insights leading to improved business results
- Develop best practice approaches for analyzing user behavior on the websites and create and maintain key reports, dashboards and analyses utilizing Omniture and other reporting tools
- Analyze online user behavior, customer journeys, funnel analysis, conversion data and multi-channel attribution
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Work with the business and technology teams to ensure that tagging and metrics are appropriately defined and implemented
- Bachelor’s degree required, technical discipline
- 2+ years of data analytics experience, with a strong preference for experience in web analytics and digital advertising domains
- Proficiency in Microsoft Excel, relational database systems and Advanced SQL. Experience in utilizing tools to extract data points across systems is critical.
- A strong quantitative and problem solving mindset: You don’t have to be a Statistics major, but you do have to know how to interpret and work with numbers.
- Innovative and creative, with a logical and methodical approach to problem solving
- Strong analytical and communication skills; must be a team player who excels in juggling multiple projects and working across department lines. Attention to detail and accuracy is critical.
- Hands-on experience with one or more web analysis tools strongly preferred (Omniture, WebTrends, Google Analytics, etc.)
- Experience in working within a marketing/business intelligence environment
Experience with Hadoop (or other big-data solutions) and predictive analytics a plus
Posted 30+ Days Ago
- Full time