Philips Marketing Manager - New Categories in Stamford, Connecticut
We challenge you to join the New Categories team in Philips North America to lead the new category launch of Air Purifiers and Humidifiers. As the marketing and business owner, you will be fully responsible for this new business, including strategy, execution, marketing activation, budget, and P&L management.
In this role, you will collaborate with the global marketing and product development teams to develop the right plans for the US market, providing them with local market insights and perspectives. You will also work closely with the US sales managers to secure distribution and plan annual marketing activities at specific accounts. But most importantly, you will craft our story towards consumers across all touchpoints and use your experience with targeted digital marketing to ensure we reach the consumers for whom our offering is most suitable.
Develop multi-year strategy & product roadmap:
Responsible for annual strategy plan (BMC plan)
Work with global team to plan and execute market research.
Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.
Collaborate with global stakeholders to localize existing global product platforms
Project management: ensure full on-time and in full MIP deliverable. Team up with Category and supply chain to optimize innovation deployment plan
Develop and execute marketing activities:
Liaise with advertising and media agency to develop high quality annual marketing plan; a digtal-heavy plan that is targeted towards our specific consumer audience.
Team up with other functions to facilitate channel / customer specific shopper marketing activities in line with National plans
Analyze the productivity of the marketing plans and projects
Deliver marketing activity within agreed budget
Customer-facing brand activities with Business development and Sales team:
Translates the midterm product roadmap into concrete product specifications for implementation by the sales organization in the different sales channels.
Establish effective working relationships with cross-functional teams and external agencies and partners.
Capable of engaging and influencing stakeholders
Develop and coordinate means to seek regular input from Sr. Management and key constituencies regarding the quality of the plans / projects for the products / Brand.
You will report directly to the Marketing Director New Categories in Philips Personal Health North America. This position is based in Stamford, CT.
The New Categories team is an important & strategic new team in the Personal Health business unit, focused on exploring and launching new categories that align closely with Philips’ strategy to be a leading health and wellbeing company.
Here at Philips WE ARE Working Together for a Better Tomorrow:
Philips' dedication to enriching lives is reflected in our company, our solutions, and a commitment to our people. Philips products lead to improved healthcare, faster diagnosis and better patient outcomes. Philips employees change lives every day.
We offer you the opportunity to personally contribute to Philips’ achievement of growth objectives and ambition to improve the lives of 3 Billion people a year by 2025.
We are looking for
The successful candidate will possess the following knowledge, skills education and experience:
Bachelors required, MBA preferred
Minimum of 3+ years of marketing experience
Experience with agency management and digital marketing
Creativity and entrepreneurship
Problem analysis and problem-solving
Excellent written and verbal communication skills
Lead and work in cross-functional teams
Organization and planning
Team-leadership and stakeholder management
Energy, adaptability and drive
Sense of urgency
Call to Action / Contact
Find out more info about Philips at www.philips.com/na/careers .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.