FarmTek Advertising & PR Specialist in South Windsor, Connecticut

The Advertising & PR Specialist is responsible for the success of our advertising and public relations campaigns including evaluating potential advertising opportunities, developing effective messaging across all advertised brands and driving consistent and positive editorial coverage in print and online. The Advertising & PR Specialist will work closely with our media partners and members of the press to develop long-term and mutually beneficial relationships with the goal of maximizing our advertising dollars and editorial coverage. The person in this position will also be responsible for maintaining a database of current advertisements and media coverage, developing a plan to track and improve the ROI of our advertising efforts, and increase lead generation. Essential Duties and Responsibilities: Work with media partners to get consistent and positive coverage for all brands Develop relationships with press, media outlets and trade/professional organizations Write frequent and timely product and news releases Track industry trends and capitalize on opportunities for coverage Make recommendations to management on advertising outlets, advertising message, size and frequency with the goal of optimizing advertising reach/$ Work closely with media buyer to investigate and evaluate new opportunities Work closely with other specialists to develop integrated media strategies and support marketing initiatives Work closely with creative department to develop advertisements Ensure the right message is delivered to the right audience and monitor publications for ad placement, correct materials and position Qualifications: 1-3 years experience in PR or marketing or related field Bachelor’s degree (BA/BS) in Marketing Strong multi-tasking ability; someone who works well in a deadline driven environment Excellent communication and interpersonal skills Strong writing ability Strong computer skills with proficiency in Microsoft Office suite Passion for working with people Compensation: Salary to commensurate with experience. To Apply: Career Builder or send your resume and cover letter to: E-mail: Fax: 1-877-654-3291 Mail: ESAPCO, Attn: HR Dept., Engineering Services & Products Company, 1395 John Fitch Blvd., South Windsor, CT 06074. EOE