Philips Trade & Shopper Marketing Manager in Sofia, Bulgaria
You will be the one creating successful sell out activities, through the development and implementation of trade marketing tools, in store and out of store, in order to maintain and increase the sales and become the preferred partner for growth.
Our trade marketing role deals with marketing aspects, both off and online, logistics, pricing, incentive programs etc.
Building account/channel expertise based on the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying the biggest growth opportunities;
Leading the creation of trade activation plan for key categories in account under responsibility, taking into consideration channel specifics and using tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store);
Developing and executing account specific promotional activity, joint advertising and branding opportunities;
Constantly monitoring Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps;
Understanding the growth pillars for category, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with per account strategy and recommendations of category activation;
Leading and executing tactical promotions in account under responsibility;
Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns;
Evaluating all trade activities and events in order to optimize the investment and achieve best ROI.
Communicating trade activities to field force and creating merchandising guidelines and tools to support in store excellence;
Partnering and supporting Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers;
Coordinating in due time implementation of national campaigns rolling execution in the account, looking on optimized usage of sell-out tools;
Monitoring and evaluating of all projects showing the impact to sell-out results.
We are looking for
4 years+ experience in a commercial or trade marketing position, ideally in FMCG / Retail industry
Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials
Ability to build relationships with customers and to fully understand the market and implement trade marketing solutions
Experience of managing budgets and maximizing ROI
Great communication skills and ability to build strong relationships with both internal and external stakeholders
Commercial talent with orientation towards goals
Creative and innovative solutions seeker
Strong drive and ability to motivate others
Dedicated, enthusiastic, proactive
Ability to read, analyze, and interpret general business reports
Ability to write reports and to effectively present information to key stakeholders
Excellent command of English language.
First of all, the opportunity to join a brand with 125 years of success so far since 1891, where you can build a career helping us improve 3 billion lives by 2025.
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around the market preferences:
Depending on experience, a market conform salary;
A variable bonus based on personal performance and Philips results;
Extensive set of tools to drive your career, such as a personal development, training and coaching (ex. Philips University);
Attractive benefits package;
Healthy work-life balance.