Philips Digital Marketing Specialist in Sofia, Bulgaria
Will be to develop alongside the digital team from South Balkans a program strategy to manage user experience throughout the customer decision journey and to ensure integration of relevant digital touch points (like Philips.com, Facebook, Twitter etc.).
Support the SEE Digital team in the adaptation and implementation of Always On digital strategy
Provide feedback for assets adaptation (GDN, Facebook ads and posts, YouTube)
Provide input for agency proposals on Google Search keywords and Google ads proposals to make sure they are locally relevant and with high search volume
Provide feedback to Digital Services and agency on SEO strategy and proposals (incl. content generation and list with keywords on Bright Edge)
Support the localization and implementation of CRM strategy
Track the performance of Always On digital strategy via the digital dashboard
Manage social media channels (Facebook & YouTube)
Work with the digital team and local agencies on the creation and localization of content for monthly posting plans
Work with country marketing managers on the creation of social media content that will support the running marketing campaigns
Track the performance of social media channels vs. KPIs (engagement, response rate, etc.)
Work with local agencies on optimization of Social media channels and content
Collect global/district digital assets (social media calendars, videos, etc.)
Support the SEE digital team in the website content management
Assist in the localization of topic, category or product pages
Assist in the localization of banners on Philips.bg
Assist in the translation of any website sections
Support local marketing managers on the implementation, tracking and optimization of digital PR initiatives Create, analyze and optimize promotional and topic pages on Philips.bg Analytical support to digital team and country Marketing managers:
Collecting and analyzing data from Omniture
Collecting and analyzing data from Digital Dashboards
Supporting marketing managers in collecting data and filling out campaign digital dashboards
Assure that the current product list is available on Philips.bg – product pages and pricing SDL translations for Philips.bg – on all categories OLE:
To collaborate with retailers’ content teams and upload product pictures, videos, A+ description on relevant ecommerce platforms, in order to drive OLE score
To monitor weekly OLE reports and work with local KAMs on ways to improve online stock levels
LEADS: To monitor coverage reports from Magellan tool and:
Work with KAMs on SKUs not in stock on relevant ecommerce platforms, in order to have the buy button available at all times
Work with RO Digital Team and un-publish SKUs that are not currently sold in local markets
E-Commerce support in countries where is need it – future release project.
We are looking for
University degree/ Technical education is preferred;
1-2 years’ digital related experience;
Broad understanding of the web development process & digital technologies;
Solid knowledge of analytics tools;
Digital savvy & curiosity driven;
Detail oriented person;
Team player attitude;
Fluent English (both spoken and written) is a must.
First of all, the opportunity to join a brand with 125 years of success so far since 1891, where you can build a career helping us improve 3 billion lives by 2025.
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around the market preferences:
Depending on experience, a market conform salary;
A variable bonus based on personal performance and Philips results;
Extensive set of tools to drive your career, such as a personal development, training and coaching (ex. Philips University);
Attractive benefits package;
Healthy work-life balance.