CA Technologies Social Media Marketing Manager in San Francisco, California
CA Technologies provides IT management solutions that help customers manage and secure complex IT environments to support agile business services. Organizations of all sizes leverage CA Technologies software and SaaS solutions to accelerate innovation, transform infrastructure and secure data and identities, from the data center to the cloud.
Social Media Marketing Manager - San Francisco - Bay Area*
This position is responsible for managing and implementing social media strategies that drive audience growth, measurable engagement, and demand generation. This position will be at the social media center of excellence, liaising between multiple internal teams, agencies and stakeholders.
Oversee social content strategy: the sourcing of content (internal & external) and publishing in our tier one social networks
Ensure content is adapted to respective channel while maintaining consistent brand messaging
Maintain social content consistency and coordination across platforms
Bringing the social elements of the brand to life in order to drive engagement and audience development within the networks
Act as a resident “social media expert”, actively following and maintaining best practices through the company across functions and levels.
Facilitate social media advocacy amongst employees and external influencers which extends the brand’s reach.
Experiment with new techniques and technologies to increase the effectiveness of social media campaigns. Identify, interpret, and capitalize on social media trends.
Typical Role Definition*
Manages a function which is highly visible inside and outside the company. Manages a social channel community which may include tens of thousands of individuals. A key stakeholder in the shaping the company’s brand perception. Being part of the social media center of excellence, this person – along with the other members of the core social media team – serves as a role model for company employees. The role requires constant learning due to the rapid pace of change in social media. Planning time horizon is typically fairly short and tactics are adjusted often, sometimes on an hourly basis, based on content performance and opportunities.
Job-Specific Authority and Scope*
Manager is consulted for significant decisions.
Oversees several social media channels, specific product areas, and/or specific geographic regions
Typically has influence over a total budget of up to $1m USD.
Business Travel and Physical Demands*
Business travel of approximately 5 percent yearly is expected for this position.
Office environment. No special physical demands required.
Bachelor’s Degree in Marketing, Communications, Advertising or equivalent relevant experience. Social media certifications and/or coursework a plus.
- Work Experience*
Typically 6 to 10 years of marketing experience for a technology company including 4 years of social media responsibilities.
Skills & Competencies*
Top-notch communication skills, especially writing and editing
Experience marketing to IT professionals
Proven track record of running social media programs that have delivered measurable results
Proven hands-on experience growing and engaging an audience via Twitter, LinkedIn, Facebook, YouTube, Slideshare, and blogs.
Experience with various marketing and social measurement tools/platforms, e.g. Hootsuite, SocialFlow, Sysomos, etc.
Experience with managing hybrid (paid/organic) social media programs including promoted Twitter posts, Facebook sponsored stories, LinkedIn Sponsored Updates
Experience blogging and/or working directly with bloggers
Hands-on experience writing/editing content which adheres to SEO best practices
Experience with CRM’s (Salesforce.com) and marketing automation platforms, e.g. Marketo, Eloqua, etc.
A “can-do” attitude with a relentless obsession for customer satisfaction and audience engagement. You don’t wait for others and are willing to move quickly with skilled and tactical execution.
A natural networker that enjoys connecting people, content and ideas using the latest technology
Cool under pressure, good at project management, and ability to thrive in a fast-paced environment
If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.
At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./