Case New Holland Industrial CE Platform Marketing Manager in Racine, Wisconsin
Through its people and brands, CNH Industrial delivers power, technology and innovation to farmers, builders and drivers all around the world. Each of its brands, including Case IH, New Holland Agriculture, Case and New Holland Construction, FPT Industrial, Capital, and Parts & Service, is a major international force in its specific sector.
We are currently seeking a dynamic CE Platform Marketing Manager to develop customer driven CE Wheel loaders/Compact Wheel loaders (WHL/CWHL) products and market attack plans to support the growth of the CE NAFTA brand in line with the Regional strategy and product positioning (margins/volumes/technical specification/design/Market Share).
Represent CE NAFTA WHL/CWHL commercial interests on the Global Product Development (GPD) Product Lines
Deliver Customer Driven Products through new product development programs by representing the Voice of the Customer on the core platform team
Integrate cost effective technical solutions that position CE NAFTA WHL/CWHL products successfully and profitably in the marketplace
Drive brand differentiation through the product to address the specific needs of the CE NAFTA WHL/CWHL customer base
Support Regional brand marketing in the development of marketing messages and unique selling propositions.
Develop market and profitability, based pricing proposals for new products
Provide the commercial cornerstone for new product programs through the development and maintenance of the Market Attack Plan (MAP). This is accomplished through cross-functional input
Support the CE NAFTA Regional Marketing for the product launch process by assuring cross-functional readiness in all aspects of new product launches
Drive continuous product improvement through the Current Products Team (CPT)
Balance product margin, quality and reliability, competitive positioning and customer satisfaction for the CE NAFTA WHL/CWHL
The qualified candidate will have:**
Bachelor degree in related field
5 or more years of engineering or technical experience
5 or more years of construction/equipment industry
Ability to deliver effective presentations to a group
Previous budget management responsibility
Leadership competency in team environments
Proficient in Microsoft Office/PC skills
The ideal candidate will have:
Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Title: CE Platform Marketing Manager
Job Function: Sales & Marketing
Salaried / Hourly: Salaried
Req ID: 9779