Lucile Packard Children's Hospital Stanford Brand Marketing Manager - (1.0 FTE, Days) in Palo Alto, California
1.0 FTE, 8 Hour Day Shifts
Lucile Packard Children's Hospital Stanford is the heart and soul of Stanford Children’s Health. Nationally ranked and internationally recognized, our 311-bed hospital is devoted entirely to pediatrics and obstetrics. Our six centers of excellence provide comprehensive services and deep expertise in key obstetric and pediatric areas: brain & behavior, cancer, heart, pregnancy & newborn, pulmonary and transplant. We also provide an additional, wide range of services for babies, kids and pregnant moms.
The Brand Marketing Manager implements marketing strategies and plans for identified Programs, Service Lines and Centers of Excellence of the Lucile Packard Children’s Hospital that are consistent with the available marketing resources and incoordination with Director of Marketing and CMO. This position helps to create marketing plans and programs that are consistent with brand direction, assures organizational alignment and engagement in the plans, leverages resources to implement, assures approvals and delivery of all marketing and communications plans. The Brand Marketing Manager will bring new and innovative ideas, techniques and marketing opportunities to the fore front to benefit LPCH and position the organizations as a leading children's academic hospital.
Works closely with LPCH Centers of Excellence, departments, programs and initiatives teams to develop and implement marketing plans and programs.
Assures all efforts drive support for and meet the needs of the divisions.
Provides updates and information to the business development leads, develop initiatives, stories and vehicles to drive awareness, results and metrics.
Manages the brand look and feel across Centers of Excellence, departments, programs and initiatives.
Facilitates the coordination of all marketing activities within and outside of the Business Development division.
Leverages the advertising agency in the development and implementation of advertising and marketing plans, media plans and program initiatives, buys and post mortems.
Leverages syndicated data, data interpretation and disseminates information in support of program and plan development; shares new learning and information to assure understanding of and engagement with new opportunities.
Utilizing data, be the voice of the consumer for select business areas – clinics, department and service lines (patient / referring physician, etc.), understanding and identifying their wants and needs into leverage able business and marketing practice.
Produces ongoing analytics and post mortems for programs and plans with an eye to constant evaluation and improvement of efforts, as well as an understanding of potential issues and opportunities that may impact the plans.
Minimum QualificationsAny combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.
Education: Bachelor's degree in a work-related discipline/field from an accredited college or university
Experience: Five (5) years of progressively responsible and directly related work experience
Knowledge, Skills, and Abilities
Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people.
Knowledge of concepts, principles and methods of developing and executing marketing promotional/advertising strategies.
Knowledge of principles and practices of organization, administration, fiscal and personnel management.
Knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion.
Knowledge of research processes, data development, data analysis, syndicated data and consumer information resources.
Ability to work in a matrix environment with multiple stakeholders and clients.
Ability to communicate effectively at all levels of the organization.
Ability to develop short and long range business plans and strategies.
Ability to manage outside resources, agencies and media with clear direction and sound c ommuncations strategies.
Ability to effectively prioritize work and meet deadlines in a fast paced environment.
Ability to stay abreast of creative trends and tools to identify opportunities to constantly improve the creative development process.
Strong creative and design skills.
Lucile Packard Children’s Hospital Stanford strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, LPCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability. Women and men, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply.