Merlin Entertainments Marketing Manager (SL) in Orlando, Florida

Marketing Manager (SL)


SEA LIFE Orlando. Where your career goes swimmingly!

Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin atSEA LIFE Orlando!

About The Role

Create and deliver the marketing strategies for a dynamic and fast growing global company. You will team up with innovating strategist and assist in developing the tactics to increase awareness, business volume, brand strength, and ensuring EBITDA annual targets are met. A large emphasis is placed on media buys, promotions, and advertising of our renowned global attractions.

As the Marketing Manager you will be right in the heart of the magic, managing a team of fun driven and enthusiastic magic and memorable experience makers from one of the strongest leading name in global entertainment.

This role is based onsite at the attraction and you will be an active member of the Management team within the attraction. This role is a full time, exempt; based upon working 5 days out of 7 (typically Monday to Friday) however flexibility is required as there may be times when you will need to work weekends and outside or normal operating times.


  • Work closely with departmental heads and external agencies to ensure and implement consistent brand deliveries across all aspects of the attraction.

  • Via direct control of above and below-the-line marketing activities and budgets (including brand marketing, digital and CRM) deliver budgeted visitor numbers in line with yield and phasing forecasts.

  • Ensure on-going market research tracking activities are carried out throughout the season, and support the Sales & Marketing Director in product development research and other ad hoc research requirements.

  • Work closely with the Resort Sales Manager, Head of PR, and the Merlin Central Marketing Team to ensure close alignment on all sales and marketing activities.

  • Along with the Sales & Marketing Director, set appropriate marketing strategies and on approval, execute yearly marketing plans for all consumer channels at the Midway Attractions

  • Develop and implement strategic online activities, in line with Merlin Entertainments’ web and brand strategy. Ensure compliance with Merlin web strategy and implementation.

  • Oversee the delivery of optimized media campaigns across all suitable platforms, and creative copy that successfully communicates our core messages.

  • Adopts an enthusiastic, assertive and passionate approach to guest service, and demonstrates the Merlin Values at every opportunity.

  • Responsibility to ensure compliance of Health, Safety & Security within the workplace and in line with the Group Policy (HS001). About You

  • Minimum of 5 years of experience across relevant sales and marketing disciplines such as advertising, media, promotions, trade, commercial, project management, and online.

  • The ability to network and influence across the leisure, tourism and business sectors.

  • A passionate and driven sales and marketing professional able to influence across all levels.

  • Powerful presentation skills and the confidence to represent the business at senior level both internally and externally.

  • Commercially astute with strong budget management and forecasting abilities.

  • A natural team leader with a confident, assertive but approachable personality.

  • Enthusiastic, boundless and infectious energy about the business and the ability to enthuse others.

  • Possess strong communication skills (both verbal and written).


  • Bachelor’s degree. Majors in business, marketing, communications and/or advertising preferred. About The Benefits

In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us

SEA LIFE is the world’s biggest aquarium. From sharks to sea turtles, and jellyfish to seahorses, SEA LIFE Aquarium showcases over 10,000 sea creatures worldwide.

Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click hereto see us in action! Job: Marketing

Work Locations: SEA LIFE Orlando 8401 International Drive, Orlando FL 32819

Closing Date (Period for Applying) - External: Ongoing