IBM Programmatic Account Manager in NEW YORK, New York
The Weather Company, an IBM business is the world's leading cross-platform media company with a portfolio that includes TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. The Weather company reach _ million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectorsKey Tasks & Responsibilities
Manage and grow a roster of programmatic accounts by upselling campaigns, providing service and strategic recommendations to direct sales colleagues & prospecting Open auction.
Work closely with the programmatic Sales, yield and operations teams to rapidly onboard new customers.
Support Programmatic strategists with auction insights, industry buying trends & accounts on the move.
Build, maintain and manage relationships with assigned list of Agencies, Trading Desks, DSPs, networks, and demand sources.
Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products.
Work cross-functionally with Legal, operations and yield teams to set up new advertiser campaigns
Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business
Experience in online advertising from an operational and sales perspective.
Working knowledge of Programmatic Ecosystem: working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
Effective time management skills--ability to prioritize and meet deadlines.
Experience managing CPA, CPC, and CPM marketing campaigns is helpful.
Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
The Weather Company