OldCastle Vice President of Marketing - East Rutherford, NJ in East Rutherford, New Jersey

Job ID: [[id]]

Allied Building Products, a division of Oldcastle, is a national independent distributor specializing in commercial & residential exterior and interior building materials with over 200 locations from Hawaii to Boston. The company was founded in 1950 as a small family-operated business focusing on the metro NY/NJ region and through acquisitions across much of the United States is now established as a major industry player. We believe that our employees are our best asset. Allied still holds true to the core values of our humble beginnings that have made us a true success.

Position Overview

The Vice President of Marketing will lead the marketing effort for one of the largest independent wholesale building material distributors in the US. This position is a great fit for someone with a “doer” mentality who can operate well in a flat organizational structure. Successful candidates will have the ability to provide executive-level strategic marketing leadership while also being a hands-on member of the marketing team. Our marketing activities primarily target the small to medium sized roofing/drywall contractor.

Key Responsibilities

  • Develop and implement a strategic marketing plan for the company

  • Use data and analytics to create and drive programs that increase customer loyalty and share-of-wallet

  • Serve as an active member of the senior management team

  • Lead and develop a remote team of marketing professionals

  • Partner with leadership to identify, develop and execute short and long term marketing activities that promote new customer acquisition/retention, increased sales and margin growth

  • Introduce new marketing ideas, channels and tactics to help scale the business

  • Lead the development of all marketing collateral and sales support tools

  • Identify and manage appropriate, cost effective marketing vendors

  • Intimately understand the sales process and identify opportunities to assist the sales team in finding and retaining customers.

  • Lead website content and branding. Manage all email marketing, SEO and social media strategy and execution, including audience, segmentation and targeting.

  • Maintain corporate identity guidelines and standards

  • Monitor, analyze and measure marketing effectiveness/productivity and provide practical high impact solutions to improve ROI.

  • Drive results in a highly decentralized organization through influence, persuasion, leadership, presentations, training, and group facilitation skills

Education and/or Experience

  • Bachelor’s degree or equivalent experience, an MBA is a plus

  • Ten (10) years+ of experience in marketing with a focus on strategic marketing, small business customer acquisition, retention and branding

  • Broad functional experience in strategic planning, business development, market research and promotions/advertising.

  • Must be able to lead cross-functional teams in a matrix environment

  • Strong ability to gain trust and create alignment across the organization on a marketing strategy

  • Ability to think strategically with strong analytical and problem solving skills

  • High ethical standards

  • Excellent communication skills (both oral and written)

  • Exposure to the industrial distribution or building materials sectors preferred

What Allied Offers You

  • Highly competitive base pay

  • Comprehensive medical, dental and disability benefits programs

  • Group retirement savings program

  • Health and wellness programs

  • A culture that values opportunity for growth, development and internal promotion

About Oldcastle

Oldcastle has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the Oldcastle family. Oldcastle operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.

Allied is a great place to grow! If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day.

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Allied Building Products is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.

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