Ally Financial Sr. CRM Analyst -- Marketing Analytics in Charlotte, North Carolina

Consumer Analytics

Sep 21, 2016


Position Description

The Analyst, Marketing Analytics role will be responsible for the execution and analysis of database marketing for Ally Financial, flexing to support multiple lines of business dependent upon demand -- including deposits, mortgage, credit card, and auto. As an integral part of the database marketing team, this analyst will interact with business partners on the marketing team and line of business to identify targeted marketing audiences, lead the execution of campaigns and report findings in order to identify opportunities for enhancements and better targeting.

Job Responsibilities

  • Participate in the upfront strategic planning process of developing targeted campaigns (acquisition, upsell cross sell), including sizing and scenario testing.
  • Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests
  • Analyze and report on campaign performance including statistical significance testing and business case analysis
  • Act as a liaison between business partners and execution team to translate business need into executable requirements
  • Translate business partner requirements into technical specifications
  • Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data
  • Responsible for developing and maintaining documentation on execution processes


  • 3 to 5 years of professional experience in campaign management and analysis, preferably in financial services
  • Strong technical abilities leveraging relational databases via programs such as SAS or SQL
  • Ability to manage multiple projects at once
  • Ability to work with diverse business partners with competing objectives
  • Attention to detail and strong focus on quality
  • Professional communication across roles and functions throughout the organization

Ally Overview

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

Business Unit/Enterprise Function

Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer care. A subsidiary of Ally Financial Inc. and member FDIC, the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Ally Bank was named "Best Online Bank" for the 5th consecutive year since 2011 by MONEY® Magazine.

Total Rewards Information

Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance.

Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including:

  • Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions
  • Comprehensive wellness program with financial incentives designed to help you achieve your best health
  • Flexible health insurance options including dental and vision
  • Pre-tax Health Savings Account with generous employer contributions
  • Pre-tax dependent care and commuter benefits
  • Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs

Ally is an Equal Opportunity Employer

We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.



AVAILABLE WORK LOCATIONS: North Carolina (Charlotte)